|Volume XVI Issue 48 | December 8, 2014|
|Dear Subscriber,In retail settings, business intelligence (BI) is a powerful tool. With real-time data analytics, retailers are able to market to customers at the best moment, while also tracking and predicting their moves. This week, we look at the benefits of BI at point of sale. For the latest industry news, current editorials, links to our Buyers Guide and Software 500, and more, visit www.softwaremag.com. Follow us on Twitter and visit our Web site for the latest industry news. Also, check out the October (Software 500 Issue) digital edition.|
|Real-Time Data for RetailPoint of sale (POS) technologies are increasingly popular for managing marketing, loyalty programs, and transactions. This is due to fact that the real action happens when customers are in the store.Customers are more likely to make a purchase when they receive an offer at the POS rather than a coupon via email or snail mail. It’s the inverse of the old “out of sight, out of mind” saying—the products are in sight, so customers are more likely to buy.
Proximity marketing solutions take advantage of this fact, transmitting messages to customers who are within range via an antenna—often integrated with digital signage—that detects passing mobile phones. A well-designed proximity marketing solution protects consumer privacy by using Bluetooth or …more >>
|Visit SWmagdirect.com – our information portal – for more on the products and solutions described below.Learn how to build hacker-resilient software in all phases of the software development lifecycle.
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Isn’t it time y our customer support software actually focused on your customer?
|Adaptive ITIn the short span of a decade, innovative electronic devices such as laptops, tablets, smartphones, and Internet engagement channels have made an indelible impact on everyday life, revolutionizing the means and …more >>Cloudy with a Chance of Heavy IT
Today, the cloud is a buzz with innovation and new applications. Software providers leverage the cloud to host a wide range of new opportunities, providing solutions that address any size business model with a …more >>
Conferences, a Tester’s Tool
Motivation is critical to maintaining quality work. How do you motivate yourself or your team of testers? What inspires you? Do you have a team that seemingly does not care about testing? Are you the lone tester on a …more >>
|• Dynatrace and Emulex Deliver NetPod for Application-Aware Network Performance Management – Application Development• IDC Predicts the 3rd Platform Will Bring Innovation, Growth, and Disruption Across All Industries in 2015 – Vertical Markets|
|NalpeironNalpeiron; control and measure the use of your desktop, embedded and enterprise applications. As a leader in software licensing and analytics, we have managed over 10M users for clients during the past 20 years. Our services are hosted in the cloud and accessible from anywhere in the world. …Personify, Inc.
Personify, formerly TMA Resources, delivers the software, consulting, interactive web solutions and cloud hosting solutions that help leading associations and other non-profit organizations optimize relationships to achieve sustainable success. Our solutions help your organization better understand, track and manage the individual interests, behaviors and transactions of constituents in order to enhance loyalty, increase engagement and grow revenues.. …
Progress customers and partners have big ideas. We help them turn their ideas into business realities through the rapid development, deployment, and management of data driven applications. Big Data, unstructured information from multiple disparate systems, and customer relationship management systems are a driving force in shaping decision-making in companies of all sizes. Reliable, secure and fast access to the necessary SaaS, relational database, Big Data, social, CRM and ERP data – both on premise and in the cloud – is needed for applications to provide a complete picture of the business landscape. The Progress DataDirect solutions help customers improve decision making and business processes and ensures that no matter where data is housed, it can be effectively harnessed and utilized. …
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|Editorial Mission: Softwaremag.com, the IT Software Journal, is focused on pointing the CIOs, IT managers, IT staff, and surrounding professionals to the product and service options available to help them address their business challenges. We do this through the Software 500 revenue-based ranking of the leading software and service providers worldwide, and through our editorial features, columns, and new product coverage, and associated Buyers Guides, across our editorial focus areas. Copyright 2014 Software Magazine. All rights reserved.|
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