A result of Autonomy's acquisition of Interwoven, Autonomy Interwoven TeamSite integrates Autonomy Interwoven's Web content management platform with multivariable testing and closed-loop analytics to provide a "meaning-based marketing" approach where the software understands the meaning of, analyzes, and acts on all forms of information.

"Through one interface, TeamSite empowers marketers to deliver targeted content to customers. This frees IT from tagging content, making simple changes, and running analytics," says Annie Weinberger, vice president of Autonomy Interwoven. The multivariable testing capabilities come from the inclusion of Autonomy's Optimost's website testing capabilities within TeamSite, which lets organizations know what content should be highlighted on their Web pages.

By combining Optimost Adaptive Targeting with Autonomy's Intelligent Data Operating Layer (IDOL), TeamSite "automatically identifies new segments of customers, recommends the most compelling content, and launches new offers and campaigns, all powered by a unique, meaning-based approach," Weinberger explains.

This release includes new capabilities to monitor and act on social media, segment and optimize customer interactions, understand and link the meaning behind customer touchpoints, automatically archive dynamic Web content for compliance, and organize, analyze, and maximize rich media.

IDOL in the product's foundation makes it possible to understand meanings behind all forms of information, including unstructured data. "Optimost uses Autonomy's IDOL system to automatically cluster keywords and suggest new or emerging keyword groups for marketers to target with their campaigns," Weinberger adds. "Optimost can group emerging trends, concepts, and sentiments in referrals to customers' websites."

Targeted at online marketing professionals and Web IT staff, TeamSite counts Adidas, Allstate, AT&T, Avaya, Discovery Communications, FedEx, and Virgin Mobile among its customers. It competes with Omniture.

"Autonomy can leverage all forms of data - including unstructured information, which makes up 80 percent of information inside and outside an enterprise today," Weinberger notes.

The average selling price is $200,000. Users can add incremental capabilities.

For more information, go to: www.interwoven.com