Blackbaud, Inc. (NASDAQ:BLKB), the leading provider of software and services for the global philanthropic community, today announced that arts and cultural organizations now have the opportunity to access the power of ResearchPoint™, its cloud prospect research solution, directly within Altru®, its cultural management solution. Embedded directly within the solution, ResearchPoint can be enabled, giving users a seamless experience to enhance their prospect management activities alongside their patron and donor management.
Altru is a cloud solution that helps arts and cultural organizations consolidate admissions, membership, fundraising, merchandise, marketing and more, giving users a comprehensive view of their supporters.
Powered by Blackbaud’s leading NOZA database of philanthropic giving and a host of partner datasets, with ResearchPoint, users will have the ability to:
• Discover, verify, and track patrons’ income, assets, and philanthropic giving history
• Make their donor data actionable while simplifying their prospect management and research processes
• Efficiently handle vast amounts of critical prospect lists and data
• Have confidence in their data through confirmed and verifiable information
• Manage all their research within Altru without having to track list imports and exports
“Blackbaud has been partnering with arts and cultural organizations for over 30 years, and designed Altru specifically for this market. One important benefit of being an Altru client is access to Blackbaud’s full suite of innovative software and services, and bringing ResearchPoint to our Altru clients is a perfect example of that,” said Kevin Knight, Blackbaud’s senior vice president and general manager, Arts & Cultural. “This is better than an integration; ResearchPoint can be enabled within Altru, which gives our clients the ability to uncover high-value donor prospects from among their existing visitors in the most efficient way possible.”
Beginning February 4, organizations can register for one of Blackbaud’s upcoming webinars to learn how Altru helps organizations improve efficiency at the ticket counter, strategically increase their revenue, acquire and retain more members, and connect all of their constituent interactions in one system.
To learn more about the benefits of combining ResearchPoint’s analytical capabilities with Altru, organizations can join ResearchPoint expert and Target Analytics consultant, Kate Breck, in a live product tour at 1 p.m. ET on February 11.