CloudCraze, the enterprise commerce platform built natively on Salesforce, will join Adobe, specifically Adobe Experience Manager (AEM), as its latest B2B commerce solution partner. With support from Deloitte Digital, this partnership will enable customer-centric, scalable, and robust digital commerce platforms for joint B2B customers.
Adobe Experience Manager, an industry leader in digital experiences, offers a unified solution for organizations to design, manage, and deliver customer-facing digital experiences across web, mobile apps and sites, social communities, video, and onsite channels to build brand loyalty and drive demand.
“The consumerization of the B2B industry is here,” said Ray Grady, executive vice president of CloudCraze. “We’ve reached a point in the evolution of commerce where buyers are expecting a B2C experience in the B2B environment; they want access to product reviews, rich content, and side-by-side comparisons of products as they shop. Brands are looking to agile, SaaS platforms to provide the customer-centric experience that the industry demands.”
With B2B digital commerce expected to grow at an annual rate of 19 percent, according to Forrester Research, companies are making it a major area of focus in 2016. Adobe, Deloitte Digital and CloudCraze are partnering to address this market need by providing agile cloud solutions designed for today’s modern B2B firms.
“Companies have to create meaningful, compelling digital experiences at every link of the relationship from marketing materials to the sales interaction—B2C or B2B,” said Errol Denger, director of commerce at Adobe. “Integrating Adobe Experience Manager with CloudCraze’s B2B commerce solution will enable our joint customers to provide exceptional digital experiences across devices and global markets.”
Key player in this relationship, Deloitte Digital, will build the technology to allow for a seamless integration of CloudCraze and Adobe, leveraging the robust API’s of both platforms via its MarketMix accelerator for the B2B industry. MarketMix is Deloitte Digital’s industry-specific suite of tools and services that helps marketers implement, integrate, and operate the Adobe Marketing Cloud® with speed and reliability. Deloitte Digital’s custom technology combined with CloudCraze’s unique B2B digital commerce applications allows Adobe customers to build digital commerce websites using both platforms’ capabilities to their fullest extent.
“Deloitte Digital’s investment in CloudCraze and Adobe is very strategic,” said Paul do Forno, director of customer engagement and commerce practice leadership at Deloitte Digital. “Our experience in commerce and engagement technologies will fuel the two platforms’ ability to deliver performance-enhancing and cost efficient B2B commerce platforms for their customers.”
According to the CloudCraze 2016 State of Digital Commerce Report, forty percent of B2B and B2C digital leaders report barriers to gaining a holistic view of their customers with their current eCommerce system. CloudCraze’s Salesforce-enabled platform will enable joint customers to seamlessly integrate commerce with their CRM solutions.
“Unlike traditional legacy systems, CloudCraze offers a scalable, nimble, and easily integrated approach to B2B digital commerce that’s quick to market,” Grady furthered. “We are eager to partner with Adobe to provide joint customers with robust, next generation commerce platforms.”