CompliancePoint, a leading provider of information security and risk management services focused on privacy, data security, compliance and vendor risk management, announced today its new Direct Marketing Optimization Services, a consultative approach to maximizing direct marketing initiatives while remaining compliant with important laws and regulations.
The new Direct Marketing Optimization Services are designed to help organizations uncover areas of marketing opportunity that they may have missed and guides them through the legal and regulatory issues that often creates obstacles and uncertainty for direct marketing efforts thus preventing achievement of optimal results. CompliancePoint’s understanding and experience in both marketing and regulatory compliance makes them uniquely qualified to provide these services.
As privacy trends continue to become more prevalent and data-driven marketing moves ever closer to the ePrivacy climate, Direct Marketing Optimization Services help marketers prepare for an opt-in driven world. In fact, according to a Marketing Data Quality Trends Survey, over a third of marketers believe the greatest threat to data-driven marketing practices is the lack of expertise to lead efforts related to technology, analytics and best practices.
CompliancePoint provides third party assessments and develops a comprehensive plan that identifies all customer segments throughout an organization that has direct marketing potential. Their consultative approach focuses on digital marketing, consent management, calling, texting, and e-mailing and helps to optimize each channel. Each of the assessments, services and programs are designed so that organizations can successfully achieve their direct marketing and compliance objectives.
“We’ve entered an age where the pendulum is now swinging backwards for marketers,” said Greg Sparrow, Senior Vice President and General Manager for CompliancePoint. “This means that there are many marketers who are now missing marketing opportunities because their approach has become too conservative as they attempt to navigate the ever-changing consumer engagement regulatory environment. Our new Direct Marketing Optimization Services help marketers realize every ounce of potential available within key outbound marketing channels, while remaining in compliance with the latest rules and regulations.”