Melissa, a leading provider of global contact data quality and identity verification solutions, today announced global growth in support of enterprise customer needs for identity verification and address management solutions. New offices in Cologne, Germany and Singapore expand Melissa’s worldwide footprint, and are poised to support data quality initiatives in key international arenas such as financial services, healthcare, and online commerce. The recently-opened offices strengthen Melissa’s reach throughout the Americas, EMEA and the Asia-Pacific regions.
Enterprise data operations such as Know Your Customer (KYC), Anti-Money Laundering (AML), fraud protection, and seamless onboarding all rely on validating the data gathered in real-time, as well as enhancing customer relationships. “Seamless identity verification is essential to global business, with enterprises facing intense pressure to protect customers while maintaining a smooth and efficient customer experience,” said Bud Walker, vice president enterprise sales and strategy, Melissa. “This is just one reason Melissa plays such a strong role in the data quality landscape – our tools and services are effective in delivering clean data and enabling compliance with the myriad rules and regulations in play around the world.”
For example, Melissa recognizes that address management is foundational to all facets of customer communication and business operations. By offering proven solutions designed to clean, enrich and match contact records, the company empowers users to tap into deeper customer insight, improved communications, more profitable customer relationships.
Melissa’s global offices offer convenient, in-country access to Melissa services and personnel. Local servers also meet the broadest range of in-country compliance requirements, which bind international data quality users and their vendors to maintain customer data handling without crossing borders. The company’s dedicated resources protect effective, real-time data quality processing with efficiency, uptime, and failover protection.