ZINFI Technologies, Inc., a provider of Unified Channel Management (UCM) solutions, announced today the release of its entire Unified Channel Management (UCM) application on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in an entirely new way.
Enterprises that deploy the ZINFI Unified Channel Management SaaS application can now experience unified connectivity and access to all three of ZINFI’s UCM solutions – partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
Built on the Salesforce Platform, the ZINFI UCM SaaS application is currently available on the AppExchange here.
ZINFI Unified Channel Management (UCM) SaaS Application
The core benefits of the new ZINFI UCM app include:
• A comprehensive application for Partner Relationship Management (PRM)
• An industry-leading application for Partner Marketing Management (PMM)
• An innovative application for Partner Sales Management (PSM)
Comments on the News
“For many of our customers, Salesforce is an indispensable component of their marketing and sales operations,” said Sugata Sanyal, founder and CEO of ZINFI. “Earlier this year, we introduced a connector app for our UCM platform. However, with this new release and approved app, our entire platform has now earned Lightning Ready certification, reflecting our ongoing commitment to continuous innovation. At ZINFI, we listen carefully to customer feedback and constantly improve our products based on their changing requirements.”
“In many organizations, solutions that are purpose-built for managing channel partner relationships are stand-alone technologies incapable of seamlessly exchanging data with one another or with any of the company’s other systems,” said Stephanie Sissler, Senior Research Director, Channel Sales Strategies at SiriusDecisions. “While most channel-specific solutions have open application programming interfaces (APIs) that make integration feasible, it can be a time-consuming and costly project if your vendor does not have proven integration expertise derived from other successful implementations. At SiriusDecisions, we strongly recommend that buyers challenge vendors to prove integration capabilities before forging a partnership.”
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.