EPAM Systems, a leading global provider of digital platform engineering and software development services, and Black Box, the trusted digital partner for global connectivity solutions at the intelligent retail edge, today launched an in-store dynamic advertising solution that delivers personalized ads to consumers. By utilizing facial recognition technology and pulling intelligent data, the solution will instantly target relevant ads to shoppers based on demographics, such as age and gender.
According to the latest State of the Connected Customer Report, 58% of consumers say it’s absolutely critical or very important for companies to provide a personalized experience and 52% of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them.
“By leveraging immersive technologies, such as Artificial Intelligence, Augmented Reality and facial recognition, retailers are looking to meet consumer demands and remain competitive by focusing on personalization,” said Pedro Silva, Senior Director, Business Consultancy, EPAM. “The combination of Black Box’s infrastructure expertise, global design, deploy and manage capabilities, and presence in thousands of leading retail stores and EPAM’s expertise in big data and intelligent solutions will help our customers bridge the gap between physical and digital commerce.”
To deploy the solution, Black Box will provide the network infrastructure, cabling, digital signage and maintenance, while EPAM will leverage its expertise in artificial intelligence, big data and analytics to make it customizable for retailers with multiple sites spread across large geographies. The advertising solution, which will be demonstrated at NRF 2018 from January 14-16 in New York City, will allow EPAM and Black Box enterprise clients to generate more revenue and reclaim market share lost to online retailers by appealing to customer’s shopping preferences.
”Delivering a highly relevant ad—instantly—enables sales growth that is trackable and can be tied to a direct ROI for this IT solution,” said Jay Lanners, Vice President of Global Markets Accounts-Retail at Black Box. “Digital innovation like this seamlessly tackles shopper awareness, consideration, and engagement. The partnership between EPAM and Black Box is a natural fit. Both companies are dedicated to delivering technology that will reinvigorate brick-and-mortar retail stores, drive revenue, and exceed end-user expectations—all at a global scale.”
To see a demo of the dynamic advertising solution at NRF 2018, visit Black Box and EPAM from January 14-16 at Level 1 – Booth #327.