Information Builders, a leader in business intelligence (BI) and analytics, data integrity, and integration solutions, today announced that it is helping credit unions and community banks position themselves more competitively against their national and global counterparts through analytics, visualization, and powerful data-driven insights. WebFOCUS Analytics for Credit Unions and Community Banks allows organizations to integrate, access, and explore data from diverse core systems, CRM, financials, spreadsheets and legacy applications, and external data into a single view. This enables them to operate more effectively and identify ways to simplify and boost engagement, and ensure profitable growth.
Credit unions and community banks spend far less than their global and large regional competitors on analytics and data discovery solutions. As a result, they have historically fallen behind in targeted marketing, acquisition and retention, personalized experiences, pricing optimization, and operational efficiency. Information Builders addresses this critical need with the company’s pre-built solution – allowing these institutions to benefit from the same insights as their larger counterparts. The solution provides the widest range of BI and analytics capabilities to a broad array of stakeholders both inside and outside of the enterprise. The technology features industry-leading self-service capabilities, allowing all employees, executives, and front-line workers to independently access, report, and explore all data, significantly reducing dependence on small IT staff.
Information Builders’ highly interactive, analytical InfoApps extend the self-service benefits of WebFOCUS Analytics for Credit Unions and Community Banks even further. With the technology, executives and other non-technical personnel can easily and efficiently create just the report they need, replacing hundreds of individual reports with data visualizations, charts, and other analytics content, greatly increasing analytical efficiency and accelerating the time to value. These and other features of WebFOCUS Analytics for Credit Unions and Community Banks enable institutions to:
• Find new customers and members, as well as the right match of products, education, and services
• Analyze relationships and identify strategies for increased satisfaction
• Create new revenue sources to ensure profitable growth
• Gain transparency throughout the organization
• Better map utilization to the most cost-effective channel
Gerald Cohen, president and CEO, Information Builders says:
“Credit unions and community banks know they must embrace advanced analytics technologies to strengthen relationships, improve service, cut costs, and compete more effectively against their larger counterparts. Because most existing solutions are not designed for institutions of this size, many have struggled to obtain the same data-driven insights enjoyed by national and global organizations. Information Builders takes pride in our ability to deliver on the unique information needs of this group, and provide credit unions and community banks with the analytics advantage they need to remain competitive in the financial services industry.”