Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers and distributors, and Enterworks, a market leader in the product information management space, today announced the two companies have joined together to deliver a customized B2B eCommerce platform integrated with dynamic content management capabilities.
As B2B organizations move to eBusiness to support better customer experiences and higher growth, many struggle with the prospect of feeding these channels with rich, accurate and complete product data and properly marketing their offerings to drive business. The Insite/Enterworks partnership provides organizations with the industry’s leading eCommerce platform “purpose-built” to meet the unique needs of the B2B space alongside key capabilities for acquiring, managing and transforming a company’s product information into persuasive content to support marketing, sales and omnichannel commerce.
The Enterworks Enable platform and workflow engine provides a “single view of content” for business users delivering product information and content in collaboration with colleagues, whether for executing new product catalog launches or synchronizing and delivering online and offline marketing campaigns.
The dynamic data modeling capability across an enterprise enables a company to continuously update and differentiate its offerings as the product set, target customers, and competitive landscape evolves. This capability provides the mechanism to serve content to eCommerce and print catalogs alike, with a seamless portal for collaborating with vendors and the ability to precisely deliver content to connected mobile and network devices, resulting in compelling and differentiated offers for digitally-enabled, highly-demanding customers.
“The consumerization of the B2B space continues to advance, further increasing the pressure on manufacturers and distributors to provide dynamic content in the context of a selling occasion to the B2B buyer,” stated Rick Chavie, chief executive officer, Enterworks. “This partnership augments the value of Insite’s best-in-class B2B eCommerce platform with the presentation of compelling content across channels at every stage of the buying process. This supports a rich customer experience — whether the buyer is researching products, reviewing order specifications with a sales representative, or executing a self-service transaction.”
“We continue to leverage the market-leading technology strengths of our go-to-market partners such as Enterworks to continue to build on the value proposition of the InsiteCommerce platform and its ability to deliver powerfully connected-commerce experiences across both offline and online channels for manufacturers and distributors,” said Tony Abena, chief executive officer, Insite Software. “Enterworks customers include some of the world’s largest distributors and wholesalers in business products, electronics, medical supplies, HVAC/R products, hard lines and other industries; as such, our combined customer footprint and capabilities manifested through our partnership rivals all other competitors.”