MarketsandMarkets, the world’s largest revenue impact research and advisory firm focused exclusively on emerging, high-growth niche markets, today announced new enhancements to its market intelligence platform, Knowledge Store. The interactive, cloud-based market intelligence platform now hosts the largest repository of premium insights on more than 30,000 high-growth niche segments worldwide. With more than 70 percent of the research exclusive to MarketsandMarkets’ clients, Knowledge Store enables C-level executives and business leaders to gain competitive advantage while capitalizing on new and emerging opportunities in real time.
“At MarketsandMarkets, our focus has always been to support our clients with their revenue decisions and to find new opportunities for growth,” said Sandeep Sugla, founder and CEO of MarketsandMarkets. “Knowledge Store fulfills this mission by providing the most comprehensive competitive intelligence available. The platform is continuously being updated based on new research, emerging markets and insight from our clients, and we look forward to rolling out additional features and functionality later this year.”
According to The Conference Board’s “C-suite Challenge 2018” report, creating new business models because of disruptive technologies was the second biggest concern for the C-suite, followed by volatility in cash-flow and new competitors globally. By blending artificial and analyst intelligence with machine learning, Knowledge Store connects the dots across different industries, segments and companies, enabling users to understand the interplay between different markets rather than looking at individual markets in isolation. This unique ecosystem approach enables users to identify emerging areas of revenue for themselves – as well as their clients – in the form of new technologies, applications, geographies and customer groups.
“Our partnership with MarketsandMarkets was inevitable, providing us with differentiated research and advisory that is unique to MarketsandMarkets offering. They provide us with strategic insight into the connected technology market that we play in,” said Soumya Nair, marketing insights director at Kerry. “Knowledge Store’s competitive intelligence tools enable us to devise long term strategic growth plans and differentiate ourselves in a crowded marketplace.”
Key new features and updates to Knowledge Store include:
• Insight on the interconnectedness of mega and industry trends across all major segments
• Interactive dashboard capabilities to easily view and download customized reports, tables and figures
• Competitive intelligence on users’ customers, peers and competitors across different high growth markets
• Company comparison functionality to evaluate the high growth market portfolio of different companies
• Personalized growth opportunities in markets where a user currently doesn’t have a significant presence
“No other platform in the world provides the personalized market intelligence that Knowledge Store delivers,” said Shelly Singh, chief operation officer at MarketsandMarkets. “Feedback from our customers, including Fortune 500 companies, has been extremely positive and it’s rewarding to hear how Knowledge Store is helping to drive growth in today’s hyper-competitive environment.”
More than 100 companies around the world rely on Knowledge Store to identify new revenue opportunities and gain competitive advantage. With the latest insights, news and analysis on every major industry, Knowledge Store provides the most relevant, personalized intelligence to impact revenue growth.