Melissa Data, a leading provider of global data quality solutions, today announced a comprehensive suite of transforms that fully integrate with Pentaho’s Data Integration and Business Analytics platform. Melissa Data is working in strategic partnership with Pentaho, a Hitachi Data Systems company, to support the entire Big Data lifecycle. Together, the two firms are committed to removing the uncertainty in the data lake by continually monitoring, updating, enriching, and confirming the validity of data coming in with unprecedented variety and velocity.
Melissa Data’s partnership with Pentaho is a significant step in the evolution of Big Data, essentially leveraging the power of Pentaho’s ubiquitous connectivity to Big Data and NoSQL technologies, coupled with Melissa Data’s expertise in global data cleansing, profiling, match linking, and data enrichment. This adds real value as Big Data continues to become part of the analytic landscape – users can blend useful intelligence based on authoritative multisourced reference data and empower a deep dive into customer behaviors, enhance decision making, support MDM and data governance initiatives, or simply assess the validity of data prior to reporting.
“Whether it’s healthcare, finance, marketing, or risk management, maintaining actionable intelligence from Big Data is incredibly challenging,” said Charles Gaddy, director of global sales and alliances, Melissa Data. “Having a deeper relationship with Pentaho really drives value in this very relevant area that many businesses struggle with. Through platform integration, we’re enabling a 360 degree customer view – bridging the gap between relational systems and nonrelational, structured and unstructured, helping to separate the noise from meaningful attributes. The result is a streamlined data refinery, offering customer knowledge that drives better decisions, targeted marketing, and optimized promotions.”
Melissa Data’s Data Quality Components for Pentaho support data profiling, extracting customer address, phone, email, URL, and other data elements from unstructured data; verification of address and geocoding; as well as the blending of psychographic, firmographic, and demographic information. Melissa Data’s plugins for Pentaho are available via the Pentaho Marketplace, or click here to download a free trial. The company will demonstrate its Pentaho integration at PentahoWorld in Orlando, Florida, October 14-15.