Melissa Data, a leading provider of global data quality solutions, today expanded availability of its data quality tools and services in ecommerce and CRM platforms. Adding to a comprehensive suite of integrations that includes Magento®, Shopware® and Salesforce®, new data quality integrations in Microsoft Dynamics® CRM enable the broadest support for ecommerce and CRM professionals. Using Melissa Data’s intuitive data quality plugins, customer contact data can be cleansed, standardized, and enhanced as it enters the system, and now includes the company’s flagship Personator® cloud service for full contact verification and appends in Microsoft Dynamics CRM.
Integrated tools not only enhance the shopper experience, but also help etailers address the rising cost of bad data – estimated at $1 to verify customer contact information at the point-of-entry, $10 to implement a batch solution to cleanse and deduplicate data after it is submitted, and $100 per record to do nothing, based on cost of misplaced shipments, returned mail, and lost marketing opportunities. Using multisourced reference data that is updated consistently, etailers can prevent these cascading costs, verifying global address, email, name, and phone information for customers in over 240 countries and territories. Personator provides the unique ability to cross-validate key pieces of data in real-time, including shipping and billing addresses, phone numbers, email addresses, geocoding, and optional IP geolocation, to quickly and affordably verify ID and reduce fraud while improving shipping and customer communications.
“Strategic operations like fraud prevention and customer data quality may be more challenging to handle with internal development resources. Easy plugin data quality answers the need, eliminating the potential for bad data to enter the system and create negative impact on company profits,” said Bud Walker, vice president enterprise sales and strategy, Melissa Data. “From global address autocompletion that helps customers enter correct billing and shipping info quickly and easily, to various tools that help validate a customer is who they say they are, etailers can not only stem the tide of bad data but also assure the greatest long-term value from customer relationships.”
Melissa Data will demonstrate these and other data quality tools onsite at the Internet Retailer Conference and Exhibition in Chicago, at booth #1858 from Jun 7-10, 2016. Visit here for access to Melissa Data’s extensive list of integrations for ecommerce and CRM platforms, or call 1-800-MELISSA (635-4772) for more information.