Melissa Data, a leading provider of global contact data quality and integration solutions, today announced its address verification engine, Address Object, has been certified by Canada Post’s Software Evaluation and Recognition Program (SERP) to provide complete, consistent, and valid Canadian addresses. Similar to USPS® CASS™ certification, SERP processing improves accuracy and speed of deliverability, while reducing the quantity of undelivered mail and enabling mailers to qualify for Canada Post® postal discounts. SERP certification complements Melissa Data’s existing tools for Canadian data quality; the company is one of only a handful of vendors licensed by Canada Post® to provide Canadian NCOA (National Change-of-Address) processing, matching data against 10+ million change-of-address records filed by Canadian households and businesses within the last 72 months.
Address Object is a flexible tool, meeting stringent Canada Post® requirements for high quality address data and driving ideal results from mailing campaigns. The solution is available as a multiplatform API, Cloud service, or directly integrated with major CRM platforms such as Salesforce.com® and data integration platforms including Pentaho® and Microsoft® SQL Server® Integration Services. In addition to providing precise postal information for U.S. and Canadian addresses, Melissa Data solutions validate and apply local standards for addresses in 240 countries and territories worldwide.
Address Object verifies addresses against Canada Post’s Point of Call (PoCad) database, verifying premise number, determining whether addresses are real and deliverable, and eliminating questionable addresses. PoCAD data allows Address Object to return additional information such as municipality names, Large Volume Receivers (LVRs), and alternate street names. SERP processing also includes route, content, and installation field types.
Download a free trial of Melissa Data’s Address Object or call 1-800-MELISSA (635-4772).