Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software. Marketers and data managers have flexible, easy access to data quality tools and services designed to enhance direct marketing, telemarketing, and email outreach for both consumer and business-to-business campaigns.
Melissa Direct allows marketers to simply drop in and access whatever combination of tools they require, connecting easily with real-time customer intelligence based on multisourced reference data. Services include:
Business and consumer mailing lists and sales leads
List hygiene including NCOALink® and deduping services
Email, phone, and social media appends
Consumer and business demographic appends and customer profiling
Location and property information and mortgage appends
Postal automation software for desktop or cloud
Email lists and campaign management
“Melissa Direct is a simple way for marketers to access global intelligence tools and services that help grow a successful business. Our proven, data-driven strategies are now significantly more accessible – available to any business focused on streamlining and improving business operations, building customer relationships, and maximizing results and value of marketing campaigns,” said Greg Brown, vice president, marketing, Melissa.
Melissa Direct offers real-time counts, and immediate purchase and download of many popular business and consumer lists with a range of demographic and geographic filters. Additionally, users can upload a customer file for quick batch processing, including list hygiene and data append services. The newest product available online is Melissa Address Table – a unique database providing detailed information on all of the addresses in your target area – ideal for analytics, mapping, risk management, and logistics.