The Business of Data

Organizations increasingly rely on business data to gain valuable insights to improve internal operations and predict and reflect on customer behaviors.

Anatomy of a Marketing Tech Stack

In an era of increased technological influence and evolution, marketers have adjusted priorities to utilize the vast amount of available data to improve business performance.

Digital and IT Transformation

The worlds of IT services and business or organizational services are coming together like never before.

 

Competing for Resources

One of the more contentious issues in marketing planning is resource allocation.

Cloud Testing

Cloud as a technology is no longer new.

Rapid Apps

Speed is essential to application (app) development, deployment, and execution.

 

2015 Software 500

The total software and software services revenue for the 2015 Software 500 totalled $748.7 billion, up 4.3 percent from $717.7 billion, according to the findings of the 2015 Software 500 ranking of the world’s largest software and services companies.