Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, today announced the acquisition of Kuvana, Inc., the maker of InboxGuru, an email marketing and marketing automation solution for small and medium sized businesses. InboxGuru’s technology powers the all-new Act! Marketing Automation solution that was released in November.
The acquisition represents a significant step forward for Swiftpage as the company continues to transform the Act! portfolio and deliver the most comprehensive platform built specifically for small business success. With this move, Swiftpage strengthens its strategic commitment to providing solutions that help its SMB customers grow their businesses with the right tools to solve conversion and retention challenges.
“Today, we completed the purchase of Kuvana, Inc., which will allow us to accelerate our strategy to expand the Act! brand and product offering to better serve the SMB market,” said H. John Oechsle, president and CEO of Swiftpage. “This strategic acquisition and integration of technology will allow Swiftpage to continue to innovate and build on the proven Act! CRM platform and the powerful marketing automation technology in the next generation of Act! that provides our customers with the ultimate toolset to drive business growth.”