Swiftpage, the provider of Act!, a leading cloud-enabled CRM and marketing automation platform aimed at helping small and midsized businesses (SMBs) grow, today announced the launch of a new product tier – Act! 365 Pro in the Act! 365 platform. The perfect Microsoft® Office 365 companion software, Act! 365 provides Office users the tools they need to maximize productivity whether they work directly from their inbox, the app, or wherever work takes them.
The new Act! 365 Pro tier provides essential customer management, email marketing and sales acceleration tools for growing businesses. Act! 365 Pro gives users an added productivity boost by delivering sales engagement features to personalize and prioritize follow-up, seamless integration with QuickBooks® and Xero™, new web forms for capturing leads and more.
“With the introduction of the new Act! 365 Pro tier in the Act! 365 platform, we are able to deliver a more robust solution to individuals and small businesses who might not be ready for all of the functionality and value found in Act! Growth Suite,” said H. John Oechsle, president and CEO of Swiftpage. “However, their business processes have graduated beyond what is offered in the base tier and require a more sophisticated solution to support their continuing growth.”
Act! 365 Core Features
With Act! 365, users can easily and efficiently manage important information about their customers and new prospects with the ability to keep track of all business activities.
Users can manage all things related to their deals, including status, value, expected close and progress through an easy-to-use opportunity view. With the new Act! 365 Pro tier, users can enable email open and click tracking in Outlook®, so they know where to focus their sales efforts after they hit send.
Act! 365 enables users to work from their inbox and gain quick insights on how the people they interact with via email relate to key data points in their business.
Users can execute email campaigns with pre-built templates or create their own with a built-in editor. Additionally, they can optimize email marketing performance and engagement by sending campaigns using information from their customer data.