At its European Commercial Summit today, Veeva Systems unveiled Veeva Medical CRM, a cloud-based solution that enables key opinion leader (KOL) visibility and improved engagement. Armed with the right information aligned to interests and product lifecycle needs, field medical teams can drive informed scientific interactions and build deeper, more trusted stakeholder relationships.
The number of medical science liaisons (MSLs) is expected to grow globally by 20% over the next two years, according to a 2015 study by MSL Insights.1 This growth, largely driven by the rise of complex drug products, reflects the increasing need by healthcare professionals for more specialized knowledge and product information. However, hindered by dozens of systems, MSLs struggle to quickly and accurately identify, profile, and engage KOLs. Veeva solves the problem with a solution designed to enable better stakeholder planning and engagement.
With Veeva Medical CRM’s full KOL view and multichannel engagement, MSLs can deliver personalized information at each stage of a drug’s life, through the right channel – creating a more valuable KOL experience. The solution interoperates with Veeva KOL Data, which delivers a consolidated feed of up-to-date information and unique insights on KOLs worldwide. At a glance, MSLs see a complete picture of KOLs, their preferences, relationship networks, and affiliations with healthcare organizations like integrated delivery networks, payers, and pharmacy & therapeutics committees. With this visibility, MSLs can more effectively engage KOLs across all channels. And, as an open solution, Veeva Medical CRM manages any internal or third-party KOL data sources.
“Traditionally, medical teams have struggled with multiple, disparate systems, limiting their ability to engage stakeholders and to quantify the effectiveness of their efforts,” said Robert Groebel, Veeva’s vice president of global medical strategy. “As the role of medical affairs grows, teams are seeking new metrics, both quantitative and qualitative, to show the value of these interactions. With Veeva Medical CRM, medical affairs gains real-time visibility into its impact across channels – demonstrating medical’s strategic value and supporting continuous process improvement.”
Veeva Medical CRM works seamlessly with Veeva CRM, allowing for controlled collaboration and information sharing between medical and commercial teams, as well as a more coordinated customer experience. Veeva Medical CRM is now available globally.
In other news today, Veeva announced the global availability of Veeva KOL Data as a subscription, offering a single consolidated, global source of all key stakeholder information. Additionally, Veeva announced the availability of Veeva CRM Suggestions, which leverages the power of data science to correlate large quantities of data with actual customer behaviors to recommend next best actions and channels for commercial teams.