Zugata, the performance management software company that helps organizations build high-performance cultures, today released Zugata Insights, AI-powered analytics that allow companies to measure, monitor, and improve organizational performance. Now, companies are able to extend performance management beyond individuals to the organizational level.
With Zugata Insights, HR leaders can measure and manage their company’s culture values, surface and mitigate unconscious bias, and gain a deep understanding of skills and attributes of top performers.
“Today’s HR leaders are laser focused on improving business outcomes for the company and realize that creating and fostering a high-performance culture is a must,” said Srinivas Krishnamurti, co-founder and CEO of Zugata. “With advanced AI algorithms, Zugata Insights allows them to better understand key factors — culture, bias, and skills — that are leading indicators of business success and be equipped to supercharge them to drive business outcomes like never before.”
Organizational Performance Management
High-performing companies have recognized that they must measure organizational health as a leading indicator of business outcomes. For example, organizational culture is a predictor of a company’s success, but one that has traditionally been difficult to measure with data. According to Deloitte, 82% of business leaders believe that culture is a potential competitive advantage, but only 28% of survey respondents believe they understand their culture well, and only 19% believe they have the “right culture.”
Zugata Insights uses natural language processing and machine learning to aggregate and analyze written feedback about employees. This provides companies with clear data that allows them to strategically measure and improve key factors that drive organizational performance.
Zugata Insights makes it possible for organizations to:
1. Measure and Improve Company Culture
Given the importance of culture to an organization’s success, most companies spend a great deal of time thinking through the behaviors they value. Coming up with culture values and sharing them broadly is the easy part, but companies struggle to know if they are “walking the walk.” Zugata Insights shows executives the most valued and rewarded attributes of their organization. By analyzing this data, executives can understand culture in practice, how it is evolving, and take action before the gap between rewarded behaviors and established values grows too large.
2. Measure and Eradicate Gender Bias
The most powerful company culture is an inclusive one. According to Deloitte, highly inclusive cultures are 6x more likely to be innovative and 2x more likely to meet or exceed financial targets. With Zugata Insights, companies are now able to measure and mitigate unconscious bias attributed to gender by surfacing any disparity in how male and female employees are being described and rated.
3. Understand the attributes and skills of its top performers
Finally, HR leaders and executives now have clear insight into the attributes and skills of top performers at their organization. Zugata Insights shows a set of common behaviors, attributes, and skills of individuals in its highest performing employee segment. This data helps Zugata customers improve its efforts in recruiting and talent management by using a data-driven approach to acquire, develop, and reward talent strategically.