Today, Bluecore introduced Live Segment email, fundamentally improving the process for both segmenting large promotional email lists and the processing behavioral data that drives email content. Built on top of the Bluecore automated data engine, Live Segment emails ensure marketers retain control over key elements like email creative and program strategy, while automating the labor intensive processes around segmentation, data analysis and product recommendations.
In a recent survey of eCommerce marketers, more than 70% of respondents acknowledged that extracting actionable, revenue-producing insight from marketing data is “moderate-to-very difficult.” Email marketers know these challenges all too well, commonly enduring a slow and manual process involving multiple employees across marketing, merchandising, design and IT departments to send a single, large-volume email. Given the cost of employee time and lost productivity, sending one weekly email with an industry average conversion rate of one percent leads to disastrous ROI.
Live Segments enables marketers to segment email lists ranging from 1,000 into the millions based on multiple customer behavior inputs and trigger a truly personalized email in a matter of seconds. It is common for eCommerce marketers to send weekly promotional emails to large lists, requiring days of work to segment lists, access behavioral data, pull in product recommendations and coordinate delivery through an email service provider. With Live Segments, list segmentation and product recommendations happen instantaneously. Marketers can generate batch sends that incorporate an individual’s past browse and purchase behavior in seconds, eliminating hours and days of costly manual labor. In the end, customers receive more personalized, timely email communications that drive open and conversion rates similar to those of a triggered email program.
“Near ubiquitous connectivity and mobile devices have created a new breed of customers who expect retailers to deliver personalized communications without any lag,” said Fayez Mohamood, CEO of Bluecore. “The addition of Live Segments will finally enable marketers to produce near instantaneous segmentation and personalization based on behavioral data, creating bulk sends where each email is truly unique.”
To date, Bluecore has enabled more than 130 top retail brands including Staples, Express, and Cabelas to create triggered emails in seconds, based on both customer behaviors and product catalog changes. The Bluecore email product suite now brings data automation to the full scope of email marketing programs, including Dynamic Lifecycle Emails like Post Purchase, traditional Abandonment emails like Cart and Search, Product Catalog notifications around New Merchandise and Out Of Stock, and lastly Live Segment emails for the automation and personalization of retailer’s large-volume sends.
*Source: Blue Nile Research for Whitepaper – Email Mindshift: The Truth About Triggered Email Programs