cleverbridge, a provider of global subscription billing solutions, announces an integrated partnership with advanced subscription reporting and analytics provider ChartMogul. Immediately available to cleverbridge clients, the integration between ChartMogul and the cleverbridge billing and monetization platform enables companies to calculate their key revenue metrics and KPIs to better understand their subscribers and make decisions that grow their subscription business.
Unlike other tools for subscription reporting and analytics, ChartMogul was developed specifically to support the complex needs of subscription businesses. Within minutes of importing subscription data from cleverbridge into ChartMogul, the software sifts through customer data and analyzes it to create visual reports everyone can understand at a glance. Clients have instant access to reports displaying key revenue metrics and KPIs (e.g., monthly recurring revenue (MRR), churn rate, customer lifetime value (CLV), cohort analysis, heat maps and much more). Metrics can even be filtered by plan, date range, geography and customer, giving companies a holistic view of their subscription business. In addition, all new customer activity in the cleverbridge subscription billing platform is synced in real-time to ChartMogul, so reports are always up-to-date.
“For subscription companies, their business model focus has shifted from one-time transactions to nurturing ongoing relationships with customers through subscriptions. This shift has caused marketing, finance, sales and customer success to ask for different metrics and KPIs than they have in the past,” said Christian Blume, CEO, cleverbridge. “By integrating ChartMogul’s advanced subscription reporting and analytics with the cleverbridge platform, our clients can get a complete, real-time picture of their subscription business to improve subscriber relationships, drive growth and increase customer lifetime value.”
“As we continue to grow as a global company, we’re always evaluating tools that can help us not only analyze and generate insights from our customer data, but also make decisions that grow our business and provide the best experience for our customers,” said Henrik Sorensen, CEO and co-founder of SPAMfighter, a cleverbridge client and ChartMogul integration beta tester. “ChartMogul’s advanced reporting and analytics provides a level of transparency into our metrics and KPIs we haven’t experienced with other reporting tools, and we are confident it will be a game-changer for subscription businesses looking to make smarter decisions that improve subscriber retention and accelerate growth.”
From leading SaaS companies to B2C subscription businesses, hundreds of global companies trust ChartMogul to help them measure, understand and grow their business. Through this integrated partnership, cleverbridge clients benefit from:
• Advanced subscription reporting – A variety of reporting features, including graphical charts based on subscription metrics, heat maps and cohort analysis reports.
• Easy integration – A full range of integration options make it easy to connect with tools already used (e.g., CRM, marketing automation, usage & success tools) to easily sync data, segment customers and perform analysis.
• Automated reporting – Real-time calculations of all the key metrics companies need to run their business.
• BI & visualization – Pre-built reports answer complex questions, such as churn rate amongst plan offering, points at which subscribers are at the highest risk of churn, the impact of new business, upgrades and churn over time and more.