Truemag

  • Subscribe
    • New Subscription
    • Account Updates
    • Customer Service
  • News & Events
    • News
    • Events
  • Advertise
    • Media Kit
    • Reprints
    • Contacts
  • Editorial
    • Podcasts
    • Current Articles
    • Digital Editions
    • eNewsletter
    • Editor’s Desk
    • Edit Calendar
    • Contacts
  • Buyers Guide
    • Search
    • Sponsor Index
    • Vendor Update
  • Annual Software Ranking
    • Ranking Form
    • Annual Software Ranking
    • 2018 Software Ranking File Package

CompliancePoint Launches Direct Marketing Optimization Services

5.30.18

CompliancePoint, a leading provider of information security and risk management services focused on privacy, data security, compliance and vendor risk management, announced today its new Direct Marketing Optimization Services, a consultative approach to maximizing direct marketing initiatives while remaining compliant with important laws and regulations.

The new Direct Marketing Optimization Services are designed to help organizations uncover areas of marketing opportunity that they may have missed and guides them through the legal and regulatory issues that often creates obstacles and uncertainty for direct marketing efforts thus preventing achievement of optimal results. CompliancePoint’s understanding and experience in both marketing and regulatory compliance makes them uniquely qualified to provide these services.

As privacy trends continue to become more prevalent and data-driven marketing moves ever closer to the ePrivacy climate, Direct Marketing Optimization Services help marketers prepare for an opt-in driven world. In fact, according to a Marketing Data Quality Trends Survey, over a third of marketers believe the greatest threat to data-driven marketing practices is the lack of expertise to lead efforts related to technology, analytics and best practices.

CompliancePoint provides third party assessments and develops a comprehensive plan that identifies all customer segments throughout an organization that has direct marketing potential. Their consultative approach focuses on digital marketing, consent management, calling, texting, and e-mailing and helps to optimize each channel. Each of the assessments, services and programs are designed so that organizations can successfully achieve their direct marketing and compliance objectives.

“We’ve entered an age where the pendulum is now swinging backwards for marketers,” said Greg Sparrow, Senior Vice President and General Manager for CompliancePoint. “This means that there are many marketers who are now missing marketing opportunities because their approach has become too conservative as they attempt to navigate the ever-changing consumer engagement regulatory environment. Our new Direct Marketing Optimization Services help marketers realize every ounce of potential available within key outbound marketing channels, while remaining in compliance with the latest rules and regulations.”

www.compliancepoint.com

May 30, 2008Olivia Cahoon
Sumo Logic Teams up with Mapbox and Neustar to Provide Location Based Visualization CapabilitiesPSIGEN Launches PSIcapture 7.0 with Email Capture and Enhanced Functionalities
Product Centrics
TrueNAS Open Source Storage Platform brings Full Windows ACL Support to Linux

Fully featured Windows file system ACLs are well supported in TrueNAS 12.0 (CORE and Enterprise), but not generally supported by Linux. Thanks to some innovation, and sweat from the iXsystems engineering team, TrueNAS SCALE 21.08...

Driving Successful Digital Transformation Initiatives in 2022

Well, the end of the year is the perfect time to reflect on all the past year's activities and plan for the coming year. As we plan for 2022, one thing...

Recovery Platforms

Established in 2013, Imanis Data, previously Talena...

Data Driven Efficiency

Founded in 2003, Tableau is a public software company...

Updated Hitachi CRM

Building Product Manufacturers (BPM) require...

Quick Links
Untitled Document
SW500 SW500 SW500 SW500 SW500
2022 © Rockport Custom Publishing, LLC