DataStax, the leader in data management for cloud applications, today announced a comprehensive strategy to help enterprises design and implement their critical Customer Experience (CX) applications, which are essential to meet the demanding needs of the “right-now economy.” As part of this strategy, DataStax is unveiling new solutions to help customers achieve their CX goals and previewing new survey data from a commissioned study conducted by Forrester Consulting on behalf of DataStax that underscores the extreme importance of CX for today’s businesses.
CX initiatives, while a top corporate focus for many organizations, have proven difficult to implement. The data infrastructures required to provide real-time, contextually-aware insight have been siloed in various functions and/or stuck in legacy technology that cannot meet availability and performance needs. This has made things like creating a real-time, comprehensive, 360-degree view of a customer extremely difficult. For executives driving big enterprise-wide changes and for sales, service, and marketing teams interacting with customers, the data infrastructure has hindered many CX initiatives. DataStax is removing this barrier with a powerful new approach that liberates data from its historic silos and the technical limitations of legacy database technologies, while making it instantly available whenever and wherever it is needed.
“People expect great service in the moment of ‘right now’ and they are demanding a seamlessly integrated experience in both their personal and business interactions,” said Billy Bosworth, CEO of DataStax. “With our new strategy and solutions, we are providing a data management layer built specifically to meet those demands, and also showing enterprises the best way to design and use that data in all of their CX projects. The combination of DataStax Enterprise with consulting and training from our world-class experts makes it possible for companies to tackle CX challenges head on and leapfrog their competitors with faster time to market, greater efficiency, and new opportunities to gain market share.”
500 of the world’s leading enterprises rely on DataStax Enterprise to power data management for their strategic applications. Comcast, Macy’s, Penn Mutual and Macquarie are already using DataStax Enterprise to power their CX initiatives. Now, any business can easily deploy DataStax to address real-time personalization and customer 360 requirements that define great CX. For DataStax, this expanded business strategy opens up new, enterprise-wide opportunities that are at the heart of business transformation and define a “live or die” proposition for companies grappling with evolving customer expectations and the pressures of the right-now economy.
“DataStax has helped us to drive our digital transformation and to be able to respond to the ever-changing needs and demands of customers,” said Luis Uguina, Chief Digital Officer for Macquarie’s Banking and Financial Services Group, a featured speaker at the upcoming CX Executive Forum in London. “Our focus is on providing customers with a personalized and intuitive digital banking offering across our full range of products.”