Foleon, a creative platform for building and publishing immersive web content, announces its integration with Zapier, a web-based service that connects multiple applications. The integration ensures that reader information acquired through Foleon can seamlessly connect with more than 1,000 other applications.
AUTOMATICALLY FILLS A CRM SYSTEM WITH LEADS
The Zapier integration allows data collected through Foleon publications, such as form submissions, to be automatically sent to other systems. As a result, users can automatically forward leads from Foleon to CRM systems such as Salesforce and HubSpot, or add new subscribers to their email marketing platform. Several Foleon users are already using the new integration.
“The Zapier integration is very valuable for our users,” says Daan Reijnders, CEO of Foleon. “Marketing and communication are increasingly focused around technology, which makes it essential for different user systems to connect seamlessly. We now offer the ability to automatically transfer readers’ data to a large number of external platforms such as CRM systems, marketing automation platforms, email marketing platforms, and more. For example, a lead can be sent automatically from Foleon to the CRM system, after which a campaign is automatically triggered to nurture the lead and guide them through the sales funnel. This saves the user a lot of time, which can now be spent on creating even more remarkable content.”