GovDelivery, the leading provider of cloud-based software solutions enhancing the citizen experience, today introduced GovDelivery Connect. This new offering syncs contact information in GovDelivery Communication Cloud with Customer Relationship Management (CRM) software at government organizations. The integration of this important customer data provides public sector organizations with a comprehensive picture of their relationship with the citizen. This knowledge of a citizen’s digital footprint can strengthen and streamline an organization’s communications and dramatically improve the citizen experience.
“For the first time, GovDelivery Connect lets government organizations use all the information it has to strengthen and unify its communications, improve the citizen experience, and ultimately, achieve its mission goal,” said Scott Burns, CEO of GovDelivery. “The public sector continues to close the gap between its private market counterparts by working to deliver quick, convenient, and rewarding digital relationships. Connect provides a more complete view of an organization’s audience, enabling the kinds of high-value interactions to which citizens have become accustomed.”
GovDelivery Connect organizes and displays all interactions between public sector organizations and their key audiences to coordinate messaging across channels and help public sector organizations connect even more citizens with the resources and information they need. Currently available to Salesforce and Microsoft Dynamics customers (with more integrations to come), Connect seamlessly and automatically subscribes contacts from an organization’s CRM to its GovDelivery topics. Engagement data, including email opens and link clinks, is also pushed from GovDelivery Communications Cloud into a client’s CRM, to give an in-depth view of each contact.
For more information on GovDelivery Connect, please visit: https://www.govdelivery.com/blog/govdelivery-connect-announcement/.