e-Spirit Inc., supplier of the leading FirstSpirit™ content management solution (CMS) today announced that marketing organizations that require the ability to quickly replace mission-critical marketing systems in the digital marketing suite to meet rapidly evolving customer experience demands are turning to FirstSpirit’s “content-as-a-service” approach to make it happen. Headless or decoupled CMS solutions like FirstSpirit provide best-of-breed CMS features and enable a content-as-a-service approach, offering marketers exceptional functionality with greater flexibility and agility to support their ever-changing digital marketing strategies.
“In today’s rapidly evolving marketing landscape, agility is paramount. Organizations can no longer afford to simply meet current marketing requirements when selecting a CMS. The need for an agile infrastructure must be satisfied as well to ensure future success,” said Andreas Knoor, chief operating officer of e-Spirit. “One-size-fits-all marketing suites limit business agility and prevent organizations from altering systems as business needs change without causing a major impact to all other systems in their own digital marketing stack. As a result, strategic content is increasingly being thought of as a “service” to be dynamically requested and delivered.”
FirstSpirit is architected as a decoupled CMS with technology co-existence and ease of integration in mind. As a true “Headless CMS”, FirstSpirit natively enables content as a service giving organizations the marketing features and flexibility needed to innovate and future proof their investments.
“Innovation is driven by consumers, which is why the evolution of the front end—where the customer experience takes place—is changing faster than any other piece in the marketing tool stack. Every e-commerce company should carefully consider if their existing digital marketing infrastructure can support rapidly evolving changes to strategic customer-facing touchpoints now, five years from now, and if not—what that risk represents to the business in terms of future lost revenues,” added Knoor. “Organizations must consider change as a strategy to support business requirements. You need a Headless CMS approach to stay in front of customer expectations, increase business agility, and maintain a competitive advantage. At e-Spirit, we’re embracing what we’ve always embraced. The evolution of the Headless CMS is coming back around and we’re ready for it. Many of the largest e-commerce brands including Lancôme and Bosch rely on FirstSpirit’s headless approach to be more agile and stay ahead of their competition.”
e-Spirit effectively marries content and commerce helping:
• Enable greater agility and flexibility to help meet changing business and marketing strategies
• Integrate with existing marketing and commerce applications to build on the distinctive strengths of best-of-breed solutions
• Embrace innovation and protect the existing technology infrastructure from one-size-fits-all suites that don’t live up to their promises or business requirements
• Secure a completely predictable and affordable pricing structure for enterprise content management needs