Informatica®, the enterprise cloud data management leader, today announced it has acquired AllSight Inc., the Toronto startup and customer insights market innovator, to bring expanded business-user engagement to the Informatica Intelligent Data Platform™, powered by the CLAIRE™engine, and deliver game-changing capabilities for how organizations maximize customer data and analytics across their enterprises to drive personalized engagement.
Informatica Customer 360 Insights, formerly known as AllSight Intelligent 360, will enable enterprises to drive richer, deeper, and longer-lasting relationships with their customers through enterprise-wide use of customer data and analytics.
Using a data hub for customer engagement, enterprises can create the relationship between master, transaction, interaction, and reference data to discover rich, personalized behavioral insights. These insights can be used across the enterprise to connect omnichannel customer interactions in real time and ensure the delivery of the next best action. The new solution automates and simplifies profile and relationship unification and scales AI across transactions and interactions in structured and unstructured data sources.
With the AllSight acquisition, Informatica accelerates its data hub strategy to enable its customers with the most robust, trustworthy single source of truth for their customer data.