Melissa, a leading provider of global contact data quality and identity verification solutions, advocates risk analysis as a critical element to ensure MDM (master data management) compliance with new GDPR (General Data Protection Regulation) requirements. Anticipating GDPR’s Article 17, the right to erasure, as the greatest challenge and risk in establishing GDPR-readiness, Melissa will share insight in a new webinar titled “Why Your MDM Single Customer View Will Fail GDPR.” Register here for this interactive online discussion, slated for Thursday, March 1, 2018, at 11:00 a.m. Pacific/2:00 p.m. Eastern.
The discussion will be led by Ed Allburn, president and CEO, Data Delta, and Charles Gaddy, director of global sales and alliances, Melissa; Information Management’s contributing editor Lenny Liebmann will moderate. The session will provide insight on how nickname variations, address errors, and other data quality issues undermine an enterprise’s ability to comply with GDPR’s right to erasure.
Industry takeaways include:
• How to accurately assess real GDPR-related risks, including signs of inadequate record-matching
• The importance of strong EU-centric third-party data validation
• Three best practices for reducing GDPR compliance costs
“GDPR requires the ability to pinpoint every single record pertaining to EU customers across databases and applications – a daunting level of precision in today’s global enterprise. Data managers must be able to balance their fear with the realities of the condition of their data,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “Risk analysis is critical to this process, avoiding over-commitment of IT resources and helping stakeholders better understand issues that result from erring heavily on the side of false-negative match errors.”