Truemag

  • Subscribe
    • New Subscription
    • Account Updates
    • Customer Service
  • News & Events
    • News
    • Events
  • Advertise
    • Media Kit
    • Reprints
    • Contacts
  • Editorial
    • Podcasts
    • Current Articles
    • Digital Editions
    • eNewsletter
    • Editor’s Desk
    • Edit Calendar
    • Contacts
  • Buyers Guide
    • Search
    • Sponsor Index
    • Vendor Update
  • Annual Software Ranking
    • Ranking Form
    • Annual Software Ranking
    • 2018 Software Ranking File Package

Melissa Data Expands Data Quality Integrations in Ecommerce & CRM Platforms

06.01.2016

Melissa Data, a leading provider of global data quality solutions, today expanded availability of its data quality tools and services in ecommerce and CRM platforms. Adding to a comprehensive suite of integrations that includes Magento®, Shopware® and Salesforce®, new data quality integrations in Microsoft Dynamics® CRM enable the broadest support for ecommerce and CRM professionals. Using Melissa Data’s intuitive data quality plugins, customer contact data can be cleansed, standardized, and enhanced as it enters the system, and now includes the company’s flagship Personator® cloud service for full contact verification and appends in Microsoft Dynamics CRM.

Integrated tools not only enhance the shopper experience, but also help etailers address the rising cost of bad data – estimated at $1 to verify customer contact information at the point-of-entry, $10 to implement a batch solution to cleanse and deduplicate data after it is submitted, and $100 per record to do nothing, based on cost of misplaced shipments, returned mail, and lost marketing opportunities. Using multisourced reference data that is updated consistently, etailers can prevent these cascading costs, verifying global address, email, name, and phone information for customers in over 240 countries and territories. Personator provides the unique ability to cross-validate key pieces of data in real-time, including shipping and billing addresses, phone numbers, email addresses, geocoding, and optional IP geolocation, to quickly and affordably verify ID and reduce fraud while improving shipping and customer communications.

“Strategic operations like fraud prevention and customer data quality may be more challenging to handle with internal development resources. Easy plugin data quality answers the need, eliminating the potential for bad data to enter the system and create negative impact on company profits,” said Bud Walker, vice president enterprise sales and strategy, Melissa Data. “From global address autocompletion that helps customers enter correct billing and shipping info quickly and easily, to various tools that help validate a customer is who they say they are, etailers can not only stem the tide of bad data but also assure the greatest long-term value from customer relationships.”

Melissa Data will demonstrate these and other data quality tools onsite at the Internet Retailer Conference and Exhibition in Chicago, at booth #1858 from Jun 7-10, 2016. Visit here for access to Melissa Data’s extensive list of integrations for ecommerce and CRM platforms, or call 1-800-MELISSA (635-4772) for more information.

melissadata.com

Jun 1, 2006Cassie Balentine
Experian Launches new platform for fraud and identity servicesEMC Announces First-Ever Storage Provisioning Framework for Container Platforms
Product Centrics
TrueNAS Open Source Storage Platform brings Full Windows ACL Support to Linux

Fully featured Windows file system ACLs are well supported in TrueNAS 12.0 (CORE and Enterprise), but not generally supported by Linux. Thanks to some innovation, and sweat from the iXsystems engineering team, TrueNAS SCALE 21.08...

Driving Successful Digital Transformation Initiatives in 2022

Well, the end of the year is the perfect time to reflect on all the past year's activities and plan for the coming year. As we plan for 2022, one thing...

Recovery Platforms

Established in 2013, Imanis Data, previously Talena...

Data Driven Efficiency

Founded in 2003, Tableau is a public software company...

Updated Hitachi CRM

Building Product Manufacturers (BPM) require...

Quick Links
Untitled Document
SW500 SW500 SW500 SW500 SW500
2022 © Rockport Custom Publishing, LLC