Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data. Clean Suite will cleanse, match, and enrich CRM data, eliminating the headaches and missed opportunities cause by stale, bad, and inaccurate contacts. Melissa will be demonstrating Clean Suite and data cleansing strategies for Dynamics CRM users at the CRMUG Summit, Booth 639, at the Phoenix Convention Center, October 15-18, 2018.
Clean Suite autocompletes U.S. and international addresses as they are entered, speeding data entry efficiency while ensuring only verified, standardized data enters the CRM platform. The Clean Suite toolset taps into Melissa’s extensive multisource data to find data inconsistencies in records; verify names, addresses, phones, and email addresses; and match duplicates – saving many hours in data cleanup.
Clean Suite also enriches existing contact records with consumer demographics, business firmographics, and geographic and property elements for improved customer intelligence and better lead scoring. B2B contacts can be enriched from a dataset of 25 million U.S. businesses to return 40+ data points including company contacts, job titles, emails, and phone numbers, as well as SIC/NAICS codes, sales volumes, and more.