Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ) (“Mobiquity” or “the Company”), which powers a leading national location-based mobile advertising and app engagement network, announced an exciting new partnership with Mobeam today. Mobeam will integrate Mobiquity Networks’ software into its popular Beep’nGo app, enabling it to deliver smarter and more convenient ways to pay and save while shopping.
Mobeam is a leader in in-store mobile barcode beaming technology. Its patented light-based beaming technology overcomes historical technical barriers and enables point of sale (POS) red laser scanners to read barcodes on Android mobile devices. Popular and emerging “mobile payment” apps rely on NFC or other technologies that communicate with credit card payment terminals, but not with scanners. Mobeam enables true mobile “wallets” and not just NFC-based card payment substitutes, meaning Beep’nGo users can now carry loyalty cards, membership cards, gift cards, tickets, vouchers and coupons in one app, providing them with universal POS access at retailers. Mobeam technology easily integrates with all existing mobile payment apps, thus completing their role as a comprehensive mobile wallet.
Mobeam wanted to extend the reach and targeting capabilities of Beep’nGo beyond the store, which led to the collaboration with Mobiquity Networks.
“Our goal is to make the shopping experience for consumers as easy as possible using mobile technology which enables true digital wallets, not simply digital credit card alternatives,” said George Garrick, CEO of Mobeam. “We chose to work with Mobiquity Networks because it powers the largest shopping mall-based beacon advertising network in the U.S., and is known for delivering proximity marketing without compromising the user experience. By joining Mobiquity Networks’ publisher network, we can improve the shopping experience even more by enabling shoppers to redeem their Mobiquity offers by simply beaming them into the checkout scanner. We complete the ‘last mile’ of capturing valuable targeted retail deals and enabling the shopper to easily transmit those savings into the checkout POS for an instant redemption.”
By integrating the Mobiquity SDK, Beep’nGo gains the potential to reach the 260+ million monthly shoppers in Mobiquity’s network. The Beep’nGo app will detect Mobiquity Networks’ beacons, which are placed in the common areas of malls, such as food courts, corridors and walkways and will deliver highly-targeted offers to users’ smartphones at the moment when they are the most impactful.
“Reaching shoppers when they are in mall common areas is critical for brands and retailers,” said Sean Trepeta, President of Mobiquity Networks. “This is the moment when they are deciding which stores to visit and what to buy. Now, Mobeam’s Beep’nGo app will be able to reach consumers at these powerful moments of influence with relevant offers.”
In addition, the location awareness enabled by Mobiquity Networks provides Beep’nGo with much more granularity with respect to user activity, which will lead to better targeting and monetization opportunities.