Neura, the leading Artificial Intelligence (AI) service that connects companies to users’ precise, meaningful moments, today announced its expansion into the Mobile Engagement market, helping companies deliver timely, highly personalized opportunities and notifications to mobile users. Using proprietary API calls, companies’ products can access the most appropriate moment to engage with a user. This moment is a combination of the user’s persona, predictions of what they will likely need, as well as contextually what is happening with them in near real-time. Neura’s technology is currently deployed in the Digital Health and Smart Home markets, resulting in an increase in medication adherence by 88 percent, an increase in user retention by 30 percent, and a surge in user engagement of 51 percent.
Neura’s proprietary AI technology begins by quickly learning an individual’s habits, behaviors, preferences and activities, while recognizing and understanding the surrounding environment of connected and IoT devices. This provides unprecedented situational awareness, allowing companies to more accurately anticipate the ideal moment for delivering specific experiences, alerts and offers.
“Mobile engagement – both user interactions and retention – is top of mind because companies are plagued with app abandonment rates,” said Ori Shaashua, co-founder and head of product at Neura. “To date, solutions have focused primarily on push messaging and content delivery that often reaches users at inopportune times. Companies that have tried to customize delivery have only had the option of time-based delivery until now, which performs poorly because messages are still received at inopportune moments. Neura’s technology shifts the paradigm through user awareness that matches who the user is, their behavior, and what is likely needed or preferred at a given moment. This ensures the right message is received at the right moment for optimal engagement.”
In addition to its Mobile Engagement solution, Neura is launching a music and media solution that addresses the needs of mobile entertainment and content delivery. Half of the fastest growing mobile app categories include media and entertainment, and 89 percent of mobile users prefer to access media and music via an app. Neura’s technology allows mobile entertainment and content delivery companies to proactively deliver engaging content that meets the user’s unique needs and circumstances. For example, Neura enables highly personalized, relevant music playlists based on whether the user is headed to the gym, waking up or heading to bed. It can cue up a user’s favorite television show when they return from work or prompt game play during a lunch break. Neura’s enhanced AI capabilities reimagine the way users engage with their music and media applications.