Logi Analytics, the leader in embedded analytics, today released findings from its sixth annual State of Embedded Analytics Report. This year’s survey found embedded analytics contributes half of an application’s total value. By embedding analytics, application teams are able to enhance the overall application experience (93 percent said embedded analytics improved the user experience) and increase end-user adoption (91 percent said embedded analytics led to higher adoption).
“The value of embedded analytics in applications is undeniable,” said Steven Schneider, CEO, Logi Analytics. “In an increasingly competitive software market, embedded analytics helps businesses differentiate their products and drive customer satisfaction. This year’s State of Embedded Analytics Report revealed how important embedded analytics is to the success of mission-critical applications.”
The new survey findings show the significant business benefits for application teams that embedded analytics:
• 92 percent of respondents report an increase in competitive differentiation because of embedded analytics.
• 95 percent of respondents say embedded analytics has helped them increase overall revenue.
• 68 percent of application teams are able to charge more for their products because of the value embedded analytics brings.
• By embedding self-service analytics, nearly 50 percent of respondents have reduced the number of ad-hoc requests they receive—freeing up development resources to focus on other application priorities.
“Embedded analytics has grown from an optional add-on to a foundational requirement for applications,” said Brian Brinkmann, Vice President of Product Marketing, Logi Analytics. “Innovative businesses have an opportunity to lead their markets by evolving analytics even further and going beyond basic features. As shown in this year’s State of Embedded Analytics Report, companies delivering sophisticated analytics capabilities are better able to increase revenue, differentiate their products, and reduce customer churn than those only offering basic features.”
The 2018 State of Embedded Analytics Report surveyed more than 500 members of application teams, including product managers, developers, software engineers, IT managers, and executives from both commercial software vendors as well as non-commercial IT-managed applications used by internal staff and partners.