TimeXtender, the world’s largest provider of data warehouse automation (DWA) software for the Microsoft® SQL Server®, is strengthening its market presence in the U.S. and Canada.
In June 2014, the company opened an office in Redmond, Washington for its consulting services, but since that time, has re-organized to put both its consulting services and software products under one, unified TimeXtender brand. Now, with the growing demand for its DWA software, the company is expanding its U.S. office to also offer its products direct from TimeXtender. Consulting services will continue to be sold there. TimeXtender also has 10 channel partners in the U.S. and two in Canada, and according to
the company’s CEO, the company foresees a strong uptick in product sales in the U.S., as well as continued growth in international markets.
“TimeXtender was founded in Denmark and has had very strong growth, primarily in Europe, given our home base in Denmark, but also in several other global regions,” said CEO Heine Krog Iversen. “TimeXtender’s flagship product, TX2014, has been very well received as evidenced by the sheer number of customers that have implemented it with their data warehouse: more than 2,600 customers are using TimeXtender’s DWA technology. While we have had a strong services presence in the U.S. and Canada, it made sense for us
to now expand our U.S. office to officially have a corporate footprint for product sales there, and to have our support team closer to current and future customers and channel partners. We’re excited about the coming year.”
The TimeXtender Data Warehouse Automation Platform, TX2014, makes it possible for a company to rapidly deploy and maintain its data warehouse – up to five times faster than a typical implementation, while solving all the traditional pains experienced with a Data Warehouse – so users can recognize the results derived from a business intelligence solution much faster. TX2014’s automation capabilities enables an enterprise to reduce data warehouse complexity, helps end-users access reporting and analytics in
weeks rather than months, and substantially reduces implementation, labor, and operating costs. Its flexibility allows it to maintain compatibility as the data warehouse scales up over time.
TimeXtender has a second product: TX Financials. This software, currently at beta stage, removes manual processing of financial data related to consolidation, budgeting, and forecasting. All corporate financial data can be stored in a centralized financial data warehouse, removing the process of creating multiple Excel spreadsheets and sending sheets back and forth between stakeholders. The entire management team has access to the same data, all the way down to transaction level. TX Financials is an add-on to the DWA TX 2014 platform, and is fully integrated with Microsoft Excel. The product is expected to be available to the general public the first quarter of 2015.
Some industry analysts are projecting that DWA is moving closer to becoming a standard IT requirement, as more organizations are recognizing that existing deployment practices of a data warehouse are inefficient, prone to errors, time consuming, and very costly. As the DWA curve shifts from niche
to mainstream, Iversen has a strategic vision for TimeXtender.
“The feedback we get when speaking with IT executives from around the world tends to agree with the analysts who are projecting that the market is moving from designing and deploying with classic enterprise data warehouse methodology, to designing and deploying with data warehouse automation. And
as this process unfolds, we’d like to put TimeXtender in a position where we can help even more organizations throughout the U.S., Canada, and internationally,” said Iversen.