Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, today announced that it is working with Adobe to integrate the Unifi technology into the Adobe Experience Platform.
“Adobe is committed to delivering outstanding customer experiences through the innovations delivered by the Experience Platform,” said Anjul Bhambhri, Vice President of Experience Platform Engineering at Adobe. “One of the key tenets of the Experience Platform is the ability to combine data from dozens of data sources, representing every aspect of a customer interaction – behavioral, transactional, financial, operational and third-party data into a real-time customer profile. We are delighted to be working with the team at Unifi to integrate their self-service data integration technology with the Experience Platform, enabling customers to quickly transform their data to Experience Data Models and bring them into the Experience Platform for decision-making and action-taking to deliver rich and relevant experiences.”
“We are very excited to be working with Adobe to deliver the next generation of customer experiences,” said Ayush Parashar, Co-Founder and Vice President of Engineering, at Unifi Software. “We have been working closely with the team at Adobe for over 12 months to build deep integration with Experience Platform to deliver even more value to enterprises today. Unifi is playing a critical role in delivering the end-to-end experience and we look forward to working with the Adobe field teams to bring these exciting new capabilities to their customers worldwide.”
Unifi Software has over 100 native data connectors to databases, unstructured data sources, and SaaS applications. Advanced AI-powered data profiling automatically determines the types of data. This makes the discovery and search of data as simple as a web search. The Unifi data transformation capabilities are equally rich, allowing business users to select and combine dozens of disparate data sources without any programming knowledge. AI-based recommendations make the task of identifying and creating personalized profiles to feed Adobe Experience Platform even easier and replace bespoke application development or significant, specialized IT support with an elegant web-based GUI designed for the business user.