Truemag

  • Subscribe
    • New Subscription
    • Account Updates
    • Customer Service
  • News & Events
    • News
    • Events
  • Advertise
    • Media Kit
    • Reprints
    • Contacts
  • Editorial
    • Podcasts
    • Current Articles
    • Digital Editions
    • eNewsletter
    • Editor’s Desk
    • Edit Calendar
    • Contacts
  • Buyers Guide
    • Search
    • Sponsor Index
    • Vendor Update
  • Annual Software Ranking
    • Ranking Form
    • Annual Software Ranking
    • 2018 Software Ranking File Package

Widen Introduces Strategic Consulting Services

10.23.18

Widen, a provider of digital asset management (DAM) software, today launched Strategic Consulting services for marketing technology. Strategic Consulting complements Widen’s Professional DAM services, offering strategy design, change management, and process improvement. By focusing on strategy, Widen aims to outfit customers for challenging, long-term objectives.

Widen’s Strategic Consulting team is led by Michael Shattuck, who spent a decade implementing and operating martech systems for New Balance. Since joining Widen, he has provided professional DAM services to Fortune 500 and Global 2000 enterprises. He has found that many clients don’t have a strategy in place and, consequently they operate below their potential.

“Software vendors sold the myth that a martech tool can fix any problem,” said Michael Shattuck, Senior Strategic Operations Consultant at Widen. “The reality is that software alone can’t surmount complex challenges and achieve meaningful goals. People, processes, and technology are equally important and inevitably clash without a coordinating strategy. We launched Strategic Consulting because we want our clients to thrive, and we know they need more than software to do that.”

Widen currently offers three Strategic Consulting services:
• Marketing Technology Strategy Design. A custom plan that aligns people, processes, and technology towards a winning aspiration.
• Change Management. Training and support for teams grappling with strategic change.
• Process Improvement. A rigorous program to increase efficiency and user satisfaction in martech processes.

Leah Hammes, Global Digital Content Manager at McCormick & Company, a Fortune 1000 manufacturer of spices and seasonings, piloted Strategic Consulting with Widen. Said Leah, “Working with Widen Consulting has allowed us to determine a DAM strategy that aligns with and adds value to the overall McCormick Global Strategy and bottom line. It has legitimized and positioned the DAM as a best practicing and leading application in our martech stack.”

“We’re thrilled to add a new dimension to our offering with the advent of Strategic Consulting,” said Jake Athey, VP of Marketing. “Customers can tap our experience, data, and methodology to create winning strategies for their brands.”

Widen’s Strategic Consulting services are for prospective martech buyers as well as organizations that have mature stacks. Consulting engagements are customized to each client and range from full-day seminars to multi-month projects.

www.widen.com

Oct 23, 2008Olivia Cahoon
SolarWinds Introduces New APM powered by AppOpticsNew OpenLegacy Version 4.2 Accelerates Adoption of Digital Technologies
Product Centrics
TrueNAS Open Source Storage Platform brings Full Windows ACL Support to Linux

Fully featured Windows file system ACLs are well supported in TrueNAS 12.0 (CORE and Enterprise), but not generally supported by Linux. Thanks to some innovation, and sweat from the iXsystems engineering team, TrueNAS SCALE 21.08...

Driving Successful Digital Transformation Initiatives in 2022

Well, the end of the year is the perfect time to reflect on all the past year's activities and plan for the coming year. As we plan for 2022, one thing...

Recovery Platforms

Established in 2013, Imanis Data, previously Talena...

Data Driven Efficiency

Founded in 2003, Tableau is a public software company...

Updated Hitachi CRM

Building Product Manufacturers (BPM) require...

Quick Links
Untitled Document
SW500 SW500 SW500 SW500 SW500
2022 © Rockport Custom Publishing, LLC